Online reputation is the key to success. A Zignal Labs report revealed that a company’s online reputation is responsible for at least half of its market value, but many are failing in this area. With Ignite Marketing Pros’ business brand building services you can take control over your online reputation and build an impressive positive.
Do you want your prospects to do business with you instead of your competitors? Pay close attention to your online reputation. According to research from the University of Technology Sydney, when more consumers are given two options for brands and one has an excellent online reputation while another does not have any reviews or ratings posted-the majority will pay more money for the product from the company who had stellar reviews.
Whether you’re a small business owner or a fortune 500 company, maintaining a positive online presence is vital for establishing your company as being on top of its game. In this day and age where information about how people feel towards businesses are at everyone’s fingertips, forums like Yelp have made managing customer reviews all too easy thanks to tools that allow managers to respond quickly when they receive negative feedback thus combating any potential damage done by unhappy customers.
- Review generation
- Survey campaigns
- Reputation monitoring
- Review marketing
- Online reputation repair
The internet can make or break your reputation, but it’s not worth the risk. Instead of ignoring what people say about you on social media sites, take control and generate and market positive reviews from happy customers to increase your brand’s trust!
People are more likely to make a purchase after reading an online review. Nine out of ten people read reviews before making any sort of decision, according to statistics. If you don’t have many reviews on your site or if they aren’t positive then customers will think twice about buying from you! This is why developing and maintaining good reputation management practices is so important for most companies looking to grow their customer base while avoiding poor ratings that could damage the brand’s image altogether.
Ignite Marketing Pros has extensive experience managing online reputation for small businesses; we have helped companies grow their customer base by generating more reviews on social media sites such as Yelp or Google Reviews. We also offer professional advice about how to remove negative information quickly so it doesn’t harm your brand’s online presence, which comes at no additional cost when you sign up today!
Why Your Business Needs Online Reputation Management
Brand reputation is very important for the success of a business. The internet is where people go to find information about you, your company or product. A large percentage of their online research involves browsing reviews on websites like Yelp and Google Reviews so it’s critical that your business has a solid online reputation and stellar customer reviews.
Online reputation management is a crucial service for any business to ensure their brand is accurately represented. Managing and monitoring your online reputation allows you to:
Generate Positive Online Business Reviews
What’s the point of spending all that time and energy on getting your products to market if no one wants them? According to statistics, 92% of online users don’t trust a brand without any reviews. That’s why reputation management is more important than ever! A good reputation manager ensures you have an influx of verified online reviews just waiting for potential customers – 23% said they cannot make purchase decisions when there are none or few product review options available. And by using advanced software tools, reputation managers can build a strategy where satisfied customers generate honest testimonials about their experiences with you and your company.
Appeal to Your Target Audience and Prospects
Businesses are always fighting to stay afloat. 97% of consumers report that business reviews influence their purchasing decisions, which means a bad review can cause major damage for your company’s reputation and sales. 95% of travelers read online reviews before booking accommodation; this makes it crucial for businesses to monitor these sites. One negative review could deter someone from visiting or leaving them with an unfavorable impression if the review is not dealt with properly. With Internet Reputation Management Services you have access to tools like Review Monitoring and Reputation Management in order to combat any negativity appearing on reputable websites so that positivity remains at all times!
Boost Your SEO Efforts
According to Moz, online reviews make up 15% of Google Local Pack ranking factors. By learning how to get more feedback on your brand on Google My Business and other review sites such as Yelp, Facebook and Yellow pages, you generate even more user-generated content (UGC) which drives qualified traffic and conversions with landing pages for your business. The best reputation management companies will integrate these UGCs into the marketing campaigns they do so that customers can see just what a trustworthy company you are!
Increase Your Customer Lifetime Value and Loyalty
Brand reputation management is all about keeping your existing customers happy. One of the biggest challenges companies face today is keeping existing customers over the long-term. This can be solved by investing in reputation management, which offers a unique way to promote brand transparency and build trust with your clients. Reputation Management agencies leverage both positive and negative online reviews to showcase commitment to customer satisfaction and better establish stronger client relationships, which leads to repeat customers and increased word of mouth referrals.
Still not convinced about search engine reputation management being essential to your business success?
Eighty-five percent of consumers say they would change brands if a competitor has more favorable reviews, and with the internet now giving everyone equal opportunity for their voice to be heard – all it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Orders, bookings and subscriptions run the risk of being canceled if negative online reviews plague your profiles on social media platforms such as Facebook or Google. These can ripple through all marketing efforts affecting more than just sales; these are impressions that stick around long after you’re gone!
Additionally, a poor reputation marketing strategy or lack of it can lead to:
- Low search engine rankings
- Diminished trust
- Loss of revenue
- Increased marketing expenses
- Decreased profitability
- Low customer engagement
- Damaged brand reputation
- Reduced customer and employee retention rate
Your business’s online reputation is important, so make sure you are working with a reputation management company that is committed to making a difference. Contact our reputation management agency today to learn about how to get more reviews and improve your online reputation today.
What Does Your Online Reputation Currently Look Like?
Most businesses assume that they can simply set up a digital marketing strategy and then forget about it. But this is not enough to be successful in today’s competitive marketplace. What does your online reputation say about your company? Does your reputation management strategy bring profit or does it do more harm than good to your business?
The internet has revolutionised our ability to communicate and share information with one another. Websites like Yelp have made it easier for consumers to find business reviews, but this new trend in technology also comes with growing pains such as fake online reviews written by jealous competitors or disgruntled employees. It can be difficult determining what is real among all the noise; however, a good reputation management strategy should arm you with tools to identify these false reviews before they do any serious damage.
In today’s competitive business world, reputation can be the difference between closing a sale and getting passed up for someone else. According to review experts, you need four or five stars on your reviews with 10 new ones every three months to stay relevant in the marketplace. For example if one of our clients has been growing slowly over time but their rating just dipped below 4-stars we might suggest they take extra steps like providing better customer service than before so people feel warmly welcomed when they come through their door!
If you own or manage a business, it’s likely that at some point one of your customers has written an unfavorable review about your company. Even the most prestigious and well-known businesses have had their fair share when it comes to unhappy customers. Businesses that have been shamed by negative reviews from disgruntled customers might not realize how devastating this could be until it is too late and their businesses have suffered.
Ignite Marketing Pros has over 11 years of expertise and experience in the digital marketing space. Whether you need help with online review monitoring, reputation control, review management or other aspects of brand reputation management, our business reputation management firm can assist you.
Here’s what you can expect from our online reputation management services:
A common mistake some review management service providers commit is launching cookie cutter reputation management campaigns without understanding their clients’ needs and market standing.
At Ignite Marketing Pros, we understand that there is no one-size-fits all approach to digital marketing and especially online reputation management. We perform in depth market research and campaign analysis so that we can create custom services for each client’s needs.
When it comes to repairing a poor online reputation, you need data-driven reputation management services that are geared towards achieving your full market potential. Our company performs extensive analysis of the current state of your image and outlines strategies for increasing reviews with our SEO efforts. Let’s discuss how we can help get more positive reviews on platforms such as Yelp , Google and Facebook so people will know who you really are! Click to get a FREE strategy session
Our team at Ignite Marketing Pros will never leave you in the dark. We give our clients access to all their tools reports so they can keep track of progress from anywhere with any device. With this knowledge we are able to schedule regular consultations where we explain your monthly reports in detail for a more personal conversation about how to best move forward as well as suggestions for improving campaigns overall.
We use the most robust online reputation management tools that streamline our services. From launching client campaigns to monitoring/ responding to online reviews 24/7 and managing digital reputations our team utilises the latest technology to ensure that our clients get the best outcome possible.