WEBSITE MARKETING OBJECTIVES Business Name What is your primary objective with the site? Establishing your credibilityDescribing your products or servicesCompleting sales transactionsOffering customer service and supportCommunicating company identity or branding What are your secondary objectives? Search engine friendly?Generate repeat traffic?Encourage visitors to recommend it to others?Create an online community, send emails?Increase customer loyalty?Encourage visitors to stay and visit many parts of the site? Target Audience What is the target demographic of your website visitors? What is your target audience looking for? What questions are your customers constantly asking you? What can we include that would WOW your customers? WEBSITE LOOK AND FEEL Have you seen any sites that you would like to model yours after (a site that makes you happy)? Or site designs to avoid? What do you like about those sites? What do you dislike? What colors do you prefer for the site? Would you like to leave that part to us? What image should the site convey? Vertical or horizontal navigation bar preference? Do you want your site to use only graphics, only photos, or both? Do you have any vendor supplied photos or graphics you are authorized to use? Logo Do you have a logo?Do you have a digital copy of it?Do you have a tagline? WEBSITE CONTENT Do you have this information electronically? Hard copy brochuresCustomer lettersInformation flyersCase studiesCustomer testimonial lettersYour team bio What menu categories make sense for you? Some common choices HomeServices-how many?Product categoriesTestimonialsFAQsFormsArticles or other informative topicsPdf files to include?Links or resourcesAbout usContact usBlog SEARCH ENGINE OPTIMIZATION What search terms do you expect your customers will use to find you? What search engines will they be using? What organizations, companies or sites can we ask to link to your site? What organizations, companies or sites would be valuable resources for your readers? Content We Need High resolution logo (if available) Content for pages ( we will create the content) Videos Images Testimonials Blog posts (optional) Other marketing collateral
